Lenin and Philosophy Essay Example for Free

Lenin and Philosophy Essay The images dispersed through this document attempt to give an example of how women are systematically removed from their sports settings, and placed within a more feminized or sexualized manner. In this way, we can see how over and over, in the images of Chynna Doll, Kristina Korneacouvia and others are used further entrench the socio-cultural rules which place within a limited and static gender role. The images illustrated throughout this paper are clear examples of Mulvey’s â€Å"male gaze† paradigm. In most of these photographs the athlete was professionally made up. Their hair was styled in the wind blown look often used on models, they wore makeup, and they were each dressed in sexually suggestive, revealing clothing. In doing so, the media acts within the paradigm of hegemony by sending mixed messages. Particularly, sports magazine may seem to portraying female athletes in a positive light, yet there is a constant trivialization of the actual performance in sports. This allows those that maintain the power and create the rules to allow women a limited role, while simultaneously maintaining the all-pervasive social dictations on the role of women as passive objects within a male dominated society. In this light, women in sports advertising are women first and athletes second. The status quo of gender hierarchy is maintained by muffling images of strong women, while simultaneously re-encoding women as sexual objects. The 1996 Olympics brought much success to female athletes. Many proponents of women’s rights and equality in sports though that this marked the final acceptance of women in the sports arena. Women’s sports magazines flourished during this time as well. Unfortunately, despite the athletic success on the playing felid and an increase coverage in the media, the media depicted women in less active rolls, oftentimes showing them in their home and family settings, or dressed in their athletic gear in a provocative way. In this sense, women are allowed to participate in sports, but the underlying message is one that keeps the backdrop of women in the domestic and sexual field. This is a further entrenchment of the aforementioned ideological hegemony of male superiority. Furthermore, this fact reinforces the dominant cultural order that blatantly sexualizes the female experience of success and merit in the sports arena. Ann Balsmo (1996) in her Technologies of the Engendered Body, discusses this phenomenon, stating â€Å"To be both female and strong today violates traditional codes of feminine identity. Any attempt to reconstruct the body is transgressive out by using signifiers of hyper-femininity. † Herein lies the essence of this analysis; women today are caught within the traditional structure of male-dominated hegemony and the perpetuation of this domination through the against the ‘natural’ identity of the female body. The transgression is balanced vehicle of the mass media. Through the light of social and individual discovery, it is now time to take back these traditionally held power roles, allowing a woman’s body and physical accomplishments to be as worthy of merit and public praise as those of her male counterparts. Works Cited Althusser, Louis. Lenin and Philosophy and Other Essays. (Online version) Balsamo, Anne. Technologies of the Gendered Body. Duke Univ. Press, 1996. Blinde, E. , Greendorfer, S. , Shanker, R. (1991). Differential media coverage of men’s and women’s intercollegiate basketball: Reflection of gender ideology. Journal of Sport Social Issues 15, 98–114.

Comparing the Movies, Fight Club and Gladiator Essay -- Film Compare C

Comparing the Movies, Fight Club and Gladiator People today enjoy the same things that people enjoyed during the Roman Empire. In the movie, Gladiator, Maximus fights in the Coliseum in front of all the people of Rome. In the movie Fight Club they have fights between different people in front of all the people of the club. This shows that people who lived 1000s of years before us where entertained by violence just like most of us are today. The theme that ties both Fight Club and Gladiator together is people are entertained by violence. The movie Gladiator starts off by Maximus Decimus Meridas, who is played by Russel Crowe, being a respected general of Rome. Maximus leads the Roman army in a successful defeat against the barbarians. After this battle is over Maximus is confronted by the elderly Roman emperor and he tells him that he will be the next emperor of Rome when he passes away. The emperor’s son (Commodus) hears of this and murders his father. Now he is Emperor Commodus and orders to kill Maximus and his family. His family is murdered but Maximus ge...

Purpose of various software utilities Essay

Virus protection – virus protection protects a computer system from malicious viruses and Trojans and worms which you can be infected by through the internet or email or downloading files or through a USB flash drive etc. virus protection usually consists of a firewall, virus scanner, virus remover and spyware. With virus protection you can perform a scan on your computer to check if you have been infected by any viruses or Trojans or worms. With some virus protections software’s you can scan your computer then it will ask you if you want the viruses removed, also if any programs have been infected the virus protection will ask you if you want the infected program deleted, most virus protection programs quarantine the infected programs in case they are not really viruses. The main purpose of anti-virus software is to protect your computer form getting viruses, it does this by scanning downloads and attachments for viruses, it does this in the background while the user is performing other tasks. If the user does come across a virus the program will warn the user and give the user the option of deleting it before it infects the computer. Some virus protection programs protect the user against spyware, this is a malicious program that enters a computer through internet, the threat usually comes through pop-up ads or bad internet websites, if a threat does come through the virus protection will warn the user and give the user an option to eliminate the threat before it harms the computer. Firewalls – the purpose of a firewall is to block intruders by looking for suspicious words such as domain names or IP addresses, certain protocols like file transfer protocol, ports and routing through a proxy service. There are two types of firewalls, hardware firewalls and software firewalls. Software firewalls provide another coating of security, software firewalls prohibit malware on your computer from being sent to others. Hardware firewalls treat any kind of traffic from travelling from a local network out to the internet as safe. An example of a threat entering your computer could be, you visit a website that contains a hidden malicious program that’s designed to secretly install itself on your machine and then send information out via the internet, this maybe to steal personal information, this is one method of infection. It is very dangerous to operate the internet without a firewall because then you will not be notified if a malicious program is trying to enter your computer and if you  do not have a firewall it will not be able to protect you from malicious programs that will damage your computer. A hardware firewall is a physical device that connects to a computer and is configurable through connection to it or either through using the internet browser or through a command line interface. Clean up tools e.g. removal of cookies, internet history and defragmentation – the cookies in your browser are meant to make pages load faster, but they eventually start to slow down the system, overall the cookie files will become very large and this will impact on the overall speed of the system, this is where you could implement the cleaning software, the cleaning software scans for and deletes old and unnecessary data then after doing the clean-up procedure pages will take longer to open but this is normal. Internet history is a record of an internet user’s visited websites, downloaded files, saved passwords, saved internet files and cookies. By removing all your internet history is makes your computer system faster because there is more space to store files, also by removing your internet history all saved passwords will get deleted and all files downloaded will also get deleted. You should remove your internet history every couple of weeks so your history doesn’t get cluttered up, this is what makes your internet slow. Removal of internet history can be done very easily using the internet options, you can go to the tools section of your web browser. Most internet browsers such as internet explorer and Mozilla Firefox allow you to select the categories to delete internet history, this way it is much easier if you only want to delete one category instead of deleting all the categories, for example if you want to erase form data you simply click on erase form data to delete all the history in that category. When removing internet history it also gives you the option to delete cookies, deleting cookies often is a good thing because you can get hackers that use trackers to monitor your browsing activity and they can steal personal or private information. Fragmentation can cause a computer to run slower and processing problems can emerge when opening files. A defragmentation program will take the corrupted and scattered data on the drive and physically rearrange it, decreasing loading times and placing fewer problems on the computers processor. Defragmentation reduces data access and allows storage to be used more efficiently, some operating systems automatically defragment storage periodically, but others require  that the user occasionally use a special utility for this purpose. Drive formatting – formatting a hard drive enables it to be able to read and write data by creating a partition on the drive, a hard disk drive can be formatted or reformatted depending on what is being done to the drive. When a new hard drive is formatted a bootable partition is created, the partition that is created is where that operating system is installed. Formatting a hard drive requires selecting a file system that will be used on the drive, the file system is what the operating system uses to organize and allocate information that is written to various sectors on the hard disk. Formatting a hard disk will overwrite the data on the drive. The formatting process only removes the operating systems ability to read the data on the drive, data needs to be rewritten to the drive and then reformatted again to ensure that the data is no longer accessible. Registry cleaner – the purpose of a registry cleaner is to remove redundant items from the registry. A registry cleaner is designed for the use of Microsoft windows operating system. Registry cleaners have an automated procedure where it looks for invalid entries, missing file references or broken links within the registry and resolving or removing them. There are many registry cleaner programs you can download of the internet, some for free and some you have to purchase, for e.g. â€Å"CCleaner† is a registry cleaner program which is free and it works on windows 8, 7, vista and XP. CCleaner can be used to uninstall programs. It also allows changes of start-up programs, so users can disable start-up programs and CCleaner lets the user delete system restore points. Benchmarking – Benchmarking is basically running a computer program. Benchmark utilities are important in PC optimisation and troubleshooting. Benchmarking assesses the relative performance of an object, by running standard tests and trials against it. Benchmarking assesses the performance characteristics of computer hardware. There are full system benchmarks as well as those that only test certain parts of a system such as the memory, CPU function, hard drives and network connections. Benchmarks help find out if there is a problem and where the location is. Bibliography – http://en.wikipedia.org/wiki/Benchmark_(computing) http://en.wikipedia.org/wiki/Computer_virus http://en.wikipedia.org/wiki/Firewall_(computing) http://www.ladenterprizes.com/What_firewall.htm http://en.wikipedia.org/wiki/Disk_formatting http://danieleastcroftict.posterous.com/clean-up-tools-for-removal-of-cookies-and-int http://en.wikipedia.org/wiki/Registry_cleaner

The Effect of Feminism on Society - 816 Words

In the average workplace, women earn 22% less salary than men regardless of their work ethic or what they have to offer to their employer (Lowen). Women around the world have been treated like they hold less significance to society dating back to the ancient Romans. This leads many to question: why does it matter now? In the ever growing and changing world known today women need to take a stand for what they are worth. Many of these strong willed women that are looking for change are leading characters in movies or novels. One book that truly captures the feminist movement and strong women would be The Secret Life of Bees by Sue Monk Kidd. In this novel Lily Owens and the Boatwright sisters present the strong woman figure that is known to embody the feminist movement. All throughout the history it has been known that women are not in the social rankings with men; they are below them. Now, while this is true for America there have been many waves of feminist movements starting in the 1700’s when a women by the name of Mary Wollstonecraft took part in the Enlightenment movement (Head). This was a period of time known for the starting of the American government used today. Mrs.Wollstonecraft felt that if she was able to influence politics in beginning of the feminist movement that equality for women would continue on to later years. Unfortunately, this was not true since the United States Constitution in no way states that women are entitled to the same rights as men. TheShow MoreRelatedFeminism And Its Effects On Society1173 Words   |  5 Pages For the past few decades, â€Å"feminism† has been portrayed as women who hate men and think all men are evil. True â€Å"feminists† define it as achieving equal political, economical, and social rights for women. Though more and more people are starting to realize the true meaning, its the negative assumptions that are stuck in people’s mind. The media is to blame for misguiding people becau se of these false accusations. Feminist still faced problems in today’s society. Many people are made to believe thatRead MoreFeminism And Its Effect On Society1509 Words   |  7 Pages In our modern society there is a word that can be said that can make grown men cringe and conservative parents worry and strike up discussions and debates anywhere you go. This word carries a lot of weight but is never quite taken seriously.The word is known by many people but not fully understood by the masses. The word being referred to is Feminism and it is phenomenon that has been around for years but has been spreading through people everywhere. Feminism is a movement created to help everyoneRead MoreFeminism And Its Effect On Society946 Words   |  4 Pagespatients diagnosed with AIDS were assumed to be gay. This ignorant perspective negatively branded the gay community, which caused homosexual men to feel as if they must repress their true selves in order to successfully function and fit into American society. A fact to be noted is that though Angels in America was written as a sort of advocacy for gay men, there is a clear presence of femininity that is important to discuss. Femininity is, by definition, the womanliness of something. This play challengesRead MoreFeminism : A Negative Effect On Society1608 Words   |  7 Pagesequality with men. They have been held back and their opportunities taken away from them because of the fact that they’re women. Feminism has had a profound negative effect in the past and is still having a negative effect in the high profile of modern society. Feminism is still as relevant today as it was when women were fighting for their right to vote. In modern society, women and men aren’t thought of equals, when compared to the strong, dominant male. Females are often thought of as inferior andRead MoreBlack Feminism : A Profound Effect On Society s History3616 Words   |  15 PagesIntroduction Black Feminism has proven to have a profound effect on society’s history, and is now beginning to impact even more this day and age. Black feminism is broader than what comes to mind. It is an essential component of black struggle against oppression and authority. Generally Black feminism is used to empower and liberate black women. Throughout the years many liberals have tried to exclude and silence black feminist. Black feminist have demanded for social, economic and political equalityRead MoreThe Rise Of Social Media And Its Impact On The Feminism Movement Essay1542 Words   |  7 Pagesthe Feminism Movement Abstract: The new media Internet, social media platforms, has been an increasingly popular tool for feminists to promote the feminism movement. With the broad reach of the internet and social media, this has led to a wider awareness of the feminist movement. The broad reach of the internet and social media however has also open the female gender to various levels of objectification. This paper reviews the research that has been done regarding the effect thatRead More Feminist Approaches to Social Work1641 Words   |  7 Pagessocial work in today’s society. It will first look at the different types of feminism that are present in society. It will then trace and highlight the emergence of feminism in society. This essay will then delve deeper into the different types of approaches that were taken on by feminists within the field of social work. It will discuss what effect these approaches had on society especially women. According to Hooks (2000) as cited in Considine and Dukelow (2009:141) â€Å"Feminism is a movement to endRead MoreThe Media Shape And Reinforce Feminism1477 Words   |  6 PagesThe Media Shape and Reinforce Feminism Why cannot female characters be stronger? The role of media is representing the social status that reflects the actual situation of the female in society’s different aspects. However, female characters do not have enough representation because males take most of the important roles in different kinds of media. Female characters are always represented as one-sided and more reliant on male characters. Even though there is a trend of misrepresentation of femalesRead MoreLiberal Feminism vs. Radical Feminism Essay1490 Words   |  6 PagesLiberal Feminism and Radical Feminism The goal of feminism as both a social movement and political movement is to make women and men equal not only culturally, but socially and legally. Even though there are various types of feminism that focus on different goals and issues, the ultimate end to feminism is abolishing gender inequality that has negative effects on women in our society. The issues and goals that a feminist may have are dependent on the social organization or the type of economicRead MoreInstitutions Project1702 Words   |  7 PagesFor a very long time in the U.S. society, women of color have suffered too much oppression and discrimination from in many forms including on racial, class, and gender grounds. They have been subordinated, experience restricted participation in existing social institutions, and structurally placed in roles that have limited opportunities. Their congregation includes African Americans, the Asian Americans, the Latinas and others. There case has been made even worse by the fact that being a weaker

Modeling Cancer Cell Growth Of Cancer - 1791 Words

Modeling Cancer Cell Growth When researching mathematics in nature, one thing that my teacher had repeated was to find something that interested me. Wanting to become a biomedical engineer and having suffered many losses in my family due to cancer, exploring cancer was the obvious choice. Cancer is the leading cause of all human deaths in the world, and the financial costs of cancer have been estimated at $1.16 trillion US dollars per year as of 2010. The development of mathematical models of tumor cells is important to the growth kinetics, which may lead to the development of successful treatment strategies. Because of the great variance in malignant neoplasms (the cause of cancer), research has not been great enough to save the†¦show more content†¦For this exploration, I decided to try to model the growth rate of tumor cells through calculus in order to discover the advantages and disadvantages of certain models, including the exponential model, the Gompertz model, and the Universal Law. Premise of the Exploration For this exploration, I will be using the data on the growth of tumor size found by a 1970 mouse mammary study (citation needed). This data was collected over the course of 40 days for two different types of cancer. This data has been used to create the Gompertzian model and the Fundamental Law, which I will use later in this exploration. Lung Cancer in Mice Breast Cancer in Mice Day Volume (mm ³) Day Volume (mm ³) 4 23 18 314 5 68 19 423 6 61 20 401 7 107 21 675 8 147 22 487 9 132 23 813 10 192 24 560 11 226 25 785 13 315 26 803 14 387 27 817 15 490 28 849 16 714 29 936 17 945 30 1065 18 1013 31 1162 19 1141 34 1134 20 1201 35 1467 21 1156 36 1279 23 1378 37 1298 Graph A has the averages of all of the data points along with error propagation, while Graph B has the individual data for each group studied. Exponential Growth Model When I first started researching this, one conclusion that I made was that big cells grow faster, and small cells grow smaller akin to a snowball rolling down a hill (citation needed). One model used to describe tumor growth is the exponential growth model. V(t)=V_(0 ) e^(-∠t) in which

The Issue Of Value Of Abortion - 1558 Words

A Question of Value What determines value? Is it only a matter of how profitable or useful something is? It may be tempting to answer yes to that question, but the answer is entirely incorrect. Does a person value her own life? Of course she does. It does not matter if her life appears to be useful or profitable. It does not matter that the force keeping her alive may not be a part of her physical reality. She is alive, her life is valued, and an unborn child is no different. Abortion is murder and should be put to an end now. Although one may call an unborn child useless, or out of touch with physical reality, it would be a ghastly mistake to say that an unborn child’s life is of no value. This is type of message that abortion is portraying in society. The word abortion means deliberate termination of a human pregnancy. Additionally, the evil of abortion has a negative impact on the quality of the mother’s life thus, diminishing her value as well. It can be said that abortion is a direct insult to the value of the lives of every person in this country. It leads to a culture of people who are twisted on destroying human life. While there are several difficult situations that may lead a mother to consider abortion, the value of human life is not situational; therefore, human abortion must be abolished. Abortion insults the value of life of a child. It has been scientifically proven that life starts at the moment of conception (Shea). There has to be a reason why theShow MoreRelated Pro-Choice vs. Pro-Life: No Correct Answer Essay1707 Words   |  7 PagesAbortion is the ending of a pregnancy before birth; it causes the termination of the embryo or fetus inside the women. There are two different types of abortion, a spontaneous abortion, which is also known as a miscarriage, and an induced abortion, where the embryo or fetus is purposely removed from the women’s body. The topic of induced abortion has been widely debated for hundreds of years. The issue of abortion was argued way back in the time of the ancient Hebrews. In the United States itRead MoreAbortion: Every Woman Has the Right to Choose Essay examples1222 Words   |  5 Pages Should abortion be legal? This debate is a strong issue in the U.S. Many people are for it, and many are against it. However, it seems people have extreme viewpoints on the issue. It is either all or nothing. The moderate position on abortion is it should be legal only under certain circumstances. According to the essay Three positions on abortion by Thomas Shannon and Nicholas Kockler, the moderate position would limit a consideration on the health of the fetus, risks to the life of motherRead MoreSocial Perspectives On Abortion And Abortion1291 Words   |  6 PagesSocial Perspectives on Abortion Angelica Haro California State University Fullerton Sociology 308, Fall 2015 Social Perspectives on Abortion Introduction The abortion question raises a number of issues that form the core of the abortion debate. Opponents and supporters of abortions have been battling over this particular problem for decades and still cannot come to an agreement. Being one of the most common and most controversial medical procedures, abortion tends to affect peopleRead MoreShould Abortion Be Legal?1482 Words   |  6 PagesAndrew Uekert 2/10/2016 Human Secuality; S. Gutierrez SJCC Spring 2016 To Abort Or Not To Abort? Abortion in the United States has been controversial for decades. Abortion has created a public, political, and moral divide. Some feel that abortion should be illegal, others feel it should be restricted. Still some feel it should be legal and freely accessed. Society associates the issue of abortion with determining when life truly begins, and at what point in a woman’s pregnancy does the fetus haveRead More Abortion934 Words   |  4 PagesAbortion In the following article we will argue wheatear abortion should be practice or should not be practice. It is a subject that concerns all of us; especially women since are the ones expose to this harsh procedure. The argument Electoral Politics and Abortion was published in fall of 2003, by Laurie Shrage. During the year of the Publications Argument, many controversies arouse from this delicate subject, creating new groups like pro- choice and pro-life. Values, belief, and politicsRead MoreEssay about The Issues of Abortion and Gay Marriage1521 Words   |  7 PagesThe Issues of Abortion and Gay Marriage The issues of abortion and gay marriage rights were issues that were fought over constantly by Liberals and Conservatives in the last elections. Both parties had different ways of looking at these problems, hence they both had different ideas as to how we could solve these problems. The Conservatives tended to take a more traditional stance, whereas the Liberals were set on pursuing the problem with new age solutions. The issue of gay marriage isRead MorePlanned Parenthood : Major Values1349 Words   |  6 PagesPlanned Parenthood: Major Values Planned Parenthood is an affordable and trusted health care provider that relays the message of safe sex to various populations of society. The topics of discussion provided by this non-profit organization are on reproductive problems, family planning, and contraception. Planned Parenthood promotes healthy lifestyles in men, women, and teenagers. They use this as an effort to encourage safe sex and productive family planning (Our Mission, 2014) According to the PlannedRead MoreThe Death Of A Fetus987 Words   |  4 PagesOxford dictionary, abortion is the expulsion of a fetus from the uterus by natural causes before it is able to survive independently. Abortion has perhaps been a highly politicized over the past several decades. The major political parties in the United States have adopted distinct positions on this issue. When the death a fetus occurs naturally, it is called a miscarriage. When the loss of a fetus is caused intentionally, it is regarded as a significant moral and societal issue that needs to be dealtRead MoreSocial Problem with Abortion1087 Words   |  5 PagesThe Social Problem of Abortion The Social Problem of Abortion From my sociological imagination I believe that abortion is a social problem. I was raised Catholic. My mother comes from a strong Catholic Hispanic family and my dad was raised with strong white protestant values. I was brought up to believe that abortion was wrong. For the most part my mother believed that all abortion was wrong while my dad probably believed that it was okay if the mother’s life was in danger or possible inRead MoreToo Many Abortions in Canada830 Words   |  3 Pagesperformed abortion with a number of 28,765 recorded in year 2010 (Canadian Institute for Health Information, 2014, p.2). Majority of the women getting abortion is between the ages of 20-24 years old. The Canadian Medical Associations abortion policy defines abortion as the active termination of pregnancy up to 20 weeks in gestation. Canada does not have an abortion law, so abortion is governed by the same legislation as other medical procedures (Women’s Care Clinic, 2004). Abortion is one

Free Sample Report On Compare And Contrast Two Companies

Question: Discuss about the Report on Compare And Contrast Two Companies. Answer: Introduction This report will try to look at the aspects of goals and strategy, both long term and short term comparing two companies. This report will try to highlight with examples as to what is working for the companies and what isnt working. Comparison: Vision or Mission statement Since CST operates in the field of pharmacy and medicine, customer protection is paramount for them. Their vision is related to safety, quality of the medicines and customers that they cater to. Their mission is related to developing an extensive focus on research and development. This will lead to their focus on a range of support activities that will result in productive efforts for a product launch. They have five core company values which will be discussed later, these values indicate commitment of the company on finest possible treatments and amenities. H1N1 Medicine. Source: Company Website In case of Macquarie, since it is a financial advisory and fund management company. Their main purpose is to look for opportunities for their clients to have increased finances. Their focus is also on their shareholders and human resource manpower since most of their work is driven by financial experts. They talk about not just the business but also the way they accomplish their business acumen. Smart Analysis When we look at both these companies we can see that both of them have specific goals though Macquarie being a financial giant is much more profits oriented. Their company financials clearly define their targets in terms of numbers. CST had seen a rough patch during the 'Bundaberg tragedy' in the late 1920s, hence they have tried to align their vision and mission towards customer service. CST is much more time oriented since RD is a major cost centre for Pharma companies and they cannot do away with the same. The company has looked at a large number of process changes and optimization of deliver medicines in the stipulated timeframe. Believability and Value Test Both companies have believable vision and mission statements, how far they are aligned with their goals and strategy is yet to be witnessed in the subsequent sections. Both companies have endeavoured to add value to their customer and shareholder base. Their focus is consumer driven Comparison: Values of the organisation CSL has brought up the well-defined value set in the year 2001, after they saw that the entire CSL Group needs to be aligned in a common thread. There are five core values that bind the organization these are customer focus, innovation, integrity, collaboration and superior performance. Customer focus stems from the care of patients and the penchant for saving lives. Innovation is in the heart of their profit making ability since research is the backbone for revenue generation. Integrity is related to their portrayal of proper compliance for drug production and testing. Collaboration reflects the co-ordination amongst the entire group of companies. All this will culminate into superior performance (Park, Patent, Mark, Diagnostics and Pty 2015). Macquarie has considered three core principles as their founding value system. These are opportunity, accountability and integrity (Larder and Lawrence 2015). Opportunity reflects their financial system being inclined towards profit generation then comes understanding the world markets in a better manner so that the right investments can be made. After the financial crisis of 2008 and the role of investment firms being questioned has led to greater emphasis of these companies on accountability and integrity. The mark of Macquarie. Source: Company Website Smart Analysis The goals for CSL are aligned to specific targets which are yearly modified based on the focus of the company. The company financial statements clearly state their focus, this is highlighted in their company report in the year FY 2014-15, FY 2015-16 (McManus and Yoo 2014). The directors message also points out these details. The goals for Macquarie as we can see are far more specific and measurable with respect to their financial statements. The two companies are focussed to achievable targets that are set every year in their financial statements. Believability and Value Test Both the companies have value system that is aligned with their operating model. The value test also reflects the companys reflection of their yearly strategy. Since CSL is trying to establish a foothold outside Australia with their approved drug for Swine Flu i.e. H1N1 hence their focus has changed, this is well reflected in their additional values like integrity. Comparison: Corporate Social Responsibility/Sustainability CSL has a separate code of corporate business ethics mandate for the entire group of companies. This code is called Code of Responsible Business Practice (the Code). There are several ethical principles that are laid out under it, they try to keep commitment towards business integrity as a priority. The company is operational in more than 40 geographies now and they work in compliance with local and national laws, apart from conforming to international mandate as shared by the WHO. There are clear rules that state their role and serve as guiding principle in case of conflict involving bribery, financial inducements or else some political conflict of interest. Internally they follow a strong anti-discrimination policy and complete freedom of association. They have provisions for safe workplace for employees in hazardous chemical operations. They also have an environment sustainability framework and a compliance to adhere to the best manufacturing practices as guided by the internation al community. Over and above they look to collaborate within the group of companies to deliver better results (Park, Patent, Mark and Diagnostics 2016) Apart from these the company also has certain priority areas they look at better research and to develop new medicines for improving the overall portfolio. The other focus areas as ensuring safer therapeutic care and highest quality compliance in terms of product life cycle. The other areas of focus for them are higher responsibility in the marketplace where the company looks at how the product reaches customer and consumer (Gardner, Schmidt, Walter and Gallagher 2014). As already discussed the company caters to the internal employee base by ensuring safety standards for them and rewarding their contributions. The company has also initiated several safety and quality norms to ensure minimum damage to the environment. They also want to support the local community through contributions directly and by collaborating with the NGOs. Looking at the CSR initiated by Macquarie they are mostly not related to actively relate to their line of work. They have some support programs with that are in collaboration with other NGOs. They follow an ESG approach and there are some focus areas that relate to the same. There are salient risks and opportunities that have been identified by their business and are placed in the interest of their stakeholders. The six pillars of sustainability are, managing the surroundings and related community risk. Then they look at the business conduct and ethical framework, then comes the related inclusion of the people and their workplace surroundings, then they look at the investments and market orientation of their current products. They also look at sustainability in the relevant direct operation with clients. Lastly they look at long term engagement with key stakeholders. This is the priority and step by step approach at achieving greater sustainability. Smart Analysis The two companies have had relevant contributions to the community but the contributions of CSL are far superior since they are directly associated with the consumer. Then when we look at the aspects of timeliness we can see that CSL scored better than Macquarie. We can also see that CSL is much better placed in the initiatives taken by it. The strategy is also better structured. Believability and Value Test Both the strategies are high on the believability quotient and value test. However CSL scores better due to increased awareness amongst its employees reflected by several awards of the organization. Comparison: Stakeholders Mentioned in their Corporate Statements The major stakeholders of both these companies are the investors, government agencies and other regulators, customers and client base for CSL and Macquarie respectively. Both companies have has effective models of engagement with the key stakeholders (Tasker 2016) Smart Analysis The stakeholders for CSL are aligned to specific targets which are yearly modified based on the focus of the company. The company financial statements clearly state their focus, this is highlighted in their company report in the year FY 2014-15, FY 2015-16. The chairmans message also points out these details. The stakeholders for Macquarie as we can see are far more specific and measurable with respect to their financial statements. The two companies are focussed to achievable targets that are set every year in their financial statements. Believability and Value Test The two companies have been keeping stakeholders engaged this can be seen as their business operation has been growing over last few years. They have also expanded in a large number of geographies. Conclusion Both CSL and Macquarie are companies that have believable vision and mission statements, how far they are aligned with their goals and strategy is clearly witnessed in the last few sections of this report. Both companies have endeavoured to add value to their customer and shareholder base. Their focus is consumer driven and looks are engaging with stakeholders as a key strategy. Then we also see how each of these companies fare with respect of each of the categories discussed above References Park, A.J., Patent, L.A., Mark, T and Diagnostics, A., 2016. Corporate, institute and associate members of AusBiotech.Australasian BioTechnology,26(1). Park, A.J., Patent, L.A., Mark, T., Diagnostics, A. and Pty, A.B., 2015. Admedus Limited Advanced Manufacturing CRC Ltd Agriculture Victoria Services Pty Ltd.Australasian BioTechnology,25(2). Tasker, S. J. 2016. "Blood, sweat and tears of the CSL century". The Australian. McManus, P and Yoo, D., 2014. 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